Pay for quality earnings

​It is not possible to rely on a simple comparison between price-earnings ratios, PERs.  Consider two companies, firm A and firm B.  Both companies’ earnings have been the same in recent years, and they are expected to double over the next four years.  The PER of both companies is 20.
Similar companies in the same industry, but with no prospect of growth in earnings, are selling at ten times earnings.
Move on four years, and assume that investors still value shares with no growth prospect at a PER of ten.
Company A is expecting earnings to double over the subsequent four years as they did over the previous four years, so it will still be selling at a PER of 20 and its share price has doubled.
Company B on the other hand does not have any future growth potential, so it is now valued at ten times earnings because it is a no-growth company.
Despite its earnings doubling over the previous four years, its share price remains the same.
Investors must be prepared to pay a high PER for shares when confident that earnings will continue to grow over many years.
If a company has a proven policy of developing new sources of earning power, and if the industry it is in is one which is likely to continue to show substantial surges of growth, then its PER ratio in five or ten years time is likely to be as high compared to the average stock as it is now.
It is often the case that sha.....To read more subscribe to my premium newsletter Deep Value Shares – click here http://newsletters.advfn.com/deepvalueshares/subscribe-1