The car servicing strategic business unit, SBU, includes Halfords Autocentres as well various tyre-focused garages and its fleet of vans to service cars, change tyres and service fleets of cars and trucks....
...Halfords already claims to be the largest vehicle 'Service, Maintenance and Repair' (SMR) business in the UK, with approximately 604 garages, 234 consumer vans, 190 commercial van and 8 warehouses.
It has even greater ambitions with current targets set at 800 garages, 300 consumer vans and 500 commercial vans.
The B2B offering was mostly created by the combining of McConechy’s and Universal. These have a different operating model of lower gross margin but strong margin per worked hour. They also have more resilient revenues. Halfords is aiming for national coverage, allowing the winning of larger contracts to support businesses seeking a single service provider across the UK – it wants to have “full and unrivalled UK coverage in the commercial tyre market” (Prelims 2022)
(Also included in B2B discussion in Halfords annual reports is the completely different type of business of the Cycle to Work scheme)
Halfords' strategy to grow its Motoring Services business is not only focussed on scaling the physical estate; other key initiatives to drive trade into Autocentres include Project Fusion, Motoring Loyalty Club and Ayaler:
A few towns were selected to develop a joined up way to retailing the range of products/service Halfords now has to offer.
In a “Fusion town” you will find a retail store plus an Autocentre garage and an extended Halfords Mobile Expert van offer. These are all linked with the online and home delivery service. Thus a customer goes to one website and sees the full range.
Most importantly, the stores, garages and vans .......
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